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Spot-On Pinpoint Persuasion

After the 2008 election, online media has played an increasingly important role in political campaigning. Spot-On Pinpoint Persuasion, which specializes in local online media, offers campaign managers a one-stop-shop for online buys helping campaigns reach voters with targeted messages. I worked with the Spot-On's founder update the copy and tone of the Pinpoint with positioning and marketing messages.

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